December 1, 2008

Personalized Ornaments Designer Russell Rhodes

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Dallas, Texas based personalized ornaments manufacturer Russell Rhodes announces the launch of his newest customer-request driven line of personalized ornaments-- now available at RussellRhodes.com. The user-friendly website allows customers to order extensive custom personalization on 1100+ Christmas decorations. More than just a name and a date, Russell Rhodes allows full legal names on ornaments, custom sentiments in honor of the recipient, and now full custom messages from the gift giver to the recipient hand painted on the back of the ornament.

CEO Designer Russell Rhodes shared, "This launch marks the first time in my over 15 years designing Christmas ornaments, gifts, and Christmas decorations, that an entire line was borne either directly from a design submitted by a customer of our website, or from a combination of Christmas decorating ideas sent in by several customers. I can't tell you how much fun it's been designing exactly what customers are asking for. In the past, I've either designed what other designers thought people might like, or the final collection stemmed from pages upon pages of analytical research on trends and shopping behavior and all this marketing lingo that does its best to guess at what the "average" consumer will want 2 years from now. Now, there's no research and no following requests based on guesswork. We consider ourselves incredibly lucky to enjoy a very involved, highly motivated customer base who knows what they want. It's as simple as nobody had asked. Well…we're asking! And they're telling us."

When you're designing even something as specific as baby ornaments and kids ornaments for a wide range of customers and you're doing what they ask for, you're not limited to a specific marketing trend. It's been wonderful to create Christmas decorations for all sorts of tastes and budgets, all in the same year, and for a specific kind of ornament gift recipient.

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Russell continues: "Late last year we began aggressively surveying our customer base. We asked what they needed or wanted in terms of Christmas decorations, but couldn't find. Questions like, 'What materials should we consider or does it matter? If so, how? Or, what's most important about a glass ornament versus resin? When is price important and when does price take a second seat or even back seat?' Initially, our questions were fairly broad in an attempt to give us specific design direction, but the responses were extraordinarily precise. Our customers are buying because they want to decorate or they need a gift, and they know exactly what's important and what's not. We are clearly not selling 'impulse buys'. Not only were the vast majority of answers highly specific, but people also sent in sketches, some of them even professionally drawn and colored showing exactly where it was to become a 'personalized ornament'. It was an amazing experience. And, since we own our own design house and manufacturing facility, there's no 2-year process from design to availability. We have the capability of finalizing designs as late as June, sculpting in July, making production molds in August, and then producing through the end of September. Everything's ready to go by the time the season starts."

The primary focus in this initial launch for 2008 is first Christmas ornament and kids ornaments--both of which are in the personalized ornaments departments of the same name. The baby ornaments include everything from the moon and stars, to Noah's ark and animals, circus themes, teddy bears and rocking horses. The ornaments for kids add dinosaurs, space ships, aliens, jet skis and just about everything kids can get into. The design styles range from the cute and whimsical, to highly artistic, detailed blown glass ornaments. Russell adds: "When you're designing even something as specific as baby ornaments and kids ornaments for a wide range of customers and you're doing what they ask for, you're not limited to a specific marketing trend. It's been wonderful to create Christmas decorations for all sorts of tastes and budgets, all in the same year, and for a specific kind of ornament gift recipient."

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The website specializes in unique designs by Russell Rhodes, as well as from other American artists. At the top of the navigation bar, a Christmas ornaments section boasts a nice assortment of non personalized ornaments. The second section--Personalized Christmas Ornaments--offers over 38 separate departments with each categorized either by recipient or by occasion. It's in this department that the new baby ornaments and kids ornaments are showcased. Find also custom engraved ornaments, anniversary and wedding ornaments, holiday ornaments of various designs and many more personalized Christmas gifts and personalized ornaments.

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Source: PRWeb.com

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