February 1, 2009

Autonomous Regions press home advantage at FITUR

New products, hand in hand with the old favourites in each region, are the order of the day at the XXIX FITUR exhibition that openend in Madrid yesterday.

Andalucia is promoting its gastronomic treasures, its fiestas and its beautiful beaches under the forthright banner 'Andalucia loves you' ... .

The Comunidad Valenciana is plugging tourism to its inland areas as well as promoting itself as the ideal conference venue, in an attempt to reverse the recent downward trend in visitor numbers. 'Sun and sand' however, are still the main protagonists on its 7000 square metre stand.

With a striking red and black stand, Madrid hopes to catch the visitors' eyes and tempt them with its varied assortment of gastronomy, leisure, culture and sport.

The Canary Islands are setting their sights further afield, hoping to attract Scandinavian visitors to their unique islands by offering excellent health tourism.

Cantabria has put its eggs into the 'underground' basket, advertising the extensive cave paintings the region's subterranean world has to offer as 'the other Sistine'.

Visitors to the Basque Country stand are immediately transported to its green pastures. All three provinces are represented under the umbrella banner of the Basque Government with 'Euskadi, made in...' as their slogan.

Castilla y León, that has seen a 4% drop in tourism, remains faithful to its slogan ' Castilla y León is life' and is strongly promoting rural and inland tourism.

Galicia, ever-loyal to its traditional products like gastronomy and health tourism, has added a 'bar' area to this year's stand, where visitors can taste the region's different brands of mineral water.

Source: Think Spain

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