November 27, 2008

Hollywood's Most Overexposed Celebrities

When is press attention a bad thing? When you're one of the 10 folks on this list.

The celebutante's every move, from her club-hopping to her jail stint to her search for a new best friend has proved fodder for the flashbulbs and celebrity press. But what has the incessant coverage garnered her? Eye rolls--and worse, audience disinterest.

In fact, 65% of the U.S. population would use the term "overexposed" to describe Hilton, according to Los Angeles-based E-Poll Market Research, which provides "appeal" rankings for nearly 4,500 celebrities. To put that in perspective, most celebrities average between 3% and 7% on the E-Poll celebrity index during the peak of their careers.

But Hilton isn't the only star to have worn out her public welcome. Audiences have tired of Britney Spears, Lindsay Lohan and Pamela Anderson, among others. And while overexposure may have less to do with the precise number of headlines than it does the public's perception, the 10 celebrities on our list have proved that familiarity can, and does, breed contempt.

So who's to blame for the media onslaught and the fatigue that follows?

"Is it the paparazzi's fault? They contribute," says Lori Levine, chief executive of talent brokering firm Flying Television. "Is it the insatiable appetite of the American public? That contributes. Is it the invention and obsession with YouTube? Yes, that contributes too."

And don't forget the growing list of spotlight-seeking stars that chase the flashbulbs as much--if not more--than the flashbulbs chase them. Consider Lohan, third on our list, who seems to make a habit of migrating to paparazzi stalking grounds like Les Deux, Villa and trendy eatery Katsuya.
No. 1: Paris Hilton

Overexposed Score: 65%*

Life has been anything but simple for one of the world's most notorious celebutantes. After spending a brief period behind bars, the elder Hilton sister is back on the Los Angeles nightclub circuit. Up next: the Simple Life star is searching for a new best friend on--what else--a reality TV show.

*Source: E-Poll Market Research, which provides over 46 "appeal" rankings for nearly 4,500 celebrities. For perspective, most celebrities are described as "overexposed" by between 3% and 7% by those polled during the peak of their careers.

No. 2: Britney Spears

Overexposed Score: 65%

Once covered for her musical prowess, it's Spears' questionable behavior that gets ink these days. From stints in rehab to stints in the psych ward--to say nothing of a drama-filled custody battle--the former Mouseketeer proves prime tabloid fodder.

No. 3: Lindsay Lohan

Overexposed Score: 56%

Thanks to her rehab stints and hard-partying ways, the starlet's private life is anything but; instead, her every move has been splashed across the tabloids, prompting speculation on everything from her drinking habit to her sexuality. Most recently, it was an early end to her Ugly Betty guest stint that grabbed the struggling starlet big press.

No. 4: Dina Lohan

Overexposed Score: 50%

Who says moms can't get in on the fame game? Proving she too has something to offer Hollywood, Dina Lohan rolled out a buzz-worthy reality show featuring--who else?--herself. Oh, and her other daughter, Ali.

No. 5: Pamela Anderson

Overexposed Score: 49%

The Playboy Playmate-turned-Baywatch babe continues to grab headlines for her high-profile marriages, divorces and provocative ways. She recently turned the camera on herself and her celebrity lifestyle with an E! reality series, Pam: Girl on the Lose.

No. 6: OJ Simpson

Overexposed Score: 47%

More than a decade after the famed Bronco chase, Simpson is once again making headlines for all the wrong reasons. Last month, he was found guilty on criminal charges, including kidnapping and robbery, related to a 2007 event. The football star-turned-convicted felon is being held in isolation as he awaits his December sentencing.
No. 7: Donald Trump

Overexposed Score: 44%

Hardly camera-shy, the New York real estate mogul and TV personality has been grabbing headlines for years. Though his public sparring match with former The View host Rosie O'Donnell is over, his larger-than-life personality can't avoid the spotlight. No wonder: His name is splashed across everything from books to cocktails to neckties.

No. 8: Miley Cyrus

Overexposed Score: 44%

Cyrus may be the queen of 'tween, but her reign as an interesting story subject seems to be nearing an end. With many teen years ahead of her, the Disney Channel star has already been beamed across every platform, from radio to television to film to tabloids.

No. 9: Nicole Richie

Overexposed Score: 44%

Richie is no stranger to the spotlight. In recent years, The Simple Life star garnered press for everything from her shrinking waistline to her best-friend feud to her drunk-driving arrest. More recently, the former bad girl has scored positive press--and lots of it--as new mom to baby girl Harlow Winter.

No. 10: Heidi Montag

Overexposed Score: 44%

MTV's The Hills gave birth to a new set of tabloid queens--and none are better suited for the gossip-worthy role than best friend-turned-best enemy Heidi Montag. Between her friendship feuds and rollercoaster relationship with bad boy Spencer Pratt, the budding fashionista has little trouble drumming up press. Next up: a guest turn on CBS' How I Met Your Mother.

Source: Forbes

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